Dating app logo concept

The client, a renowned jewelry brand, has launched a dating service similar in mechanics to Tinder. The main innovation is that users post videos instead of photos.

The mental model for the visual search includes impressions, emotions, flirting, sparks, adventures, playing, and sharing. Visual references: California, summer vacation, 80s sparks.

In my opinion, the solution has successfully incorporated the necessary sparks, charisma, and creativity.

I would be happy to receive your comments and recommendations. Thank you.