Introduction

HadsUp is a digital platform that serves as a marketplace connecting out-of-home (OOH) locations, such as billboards, bus shelters, and digital screens, with advertisers seeking advertising spaces in specific locales. With the increasing importance of targeted advertising and the proliferation of digital screens, HadsUp recognized the need for a mobile and web redesign to enhance user experience, improve functionality, and attract more users.

Understanding the Problem

Before the redesign, HadsUp faced several challenges:

Poor User Experience: Users found it difficult to navigate the platform, search for relevant advertising spaces, and complete transactions efficiently.

Limited Functionality: The platform lacked advanced features such as real-time availability updates, interactive maps, and analytics tools.

Inconsistent Branding: The branding and user interface design were outdated, failing to convey the platform's value proposition effectively.

Goals of the Redesign:

The redesign aimed to address these challenges and achieve the following objectives:

Enhanced User Experience: Streamline the user journey, making it easier for both advertisers and OOH locations to find, book, and manage advertising spaces.

Improved Functionality: Introduce new features such as real-time availability updates, interactive maps with geotagging, and analytics dashboards for performance tracking.

Revamped Branding: Update the visual identity and branding elements to create a modern, cohesive, and memorable user experience.

Research and Discovery:

To understand user needs and preferences, the redesign process began with extensive research, including:

User Interviews: Conducted interviews with advertisers, OOH locations, and industry experts to gather insights into pain points and desired features.

Competitive Analysis: Evaluated competing platforms to identify strengths, weaknesses, and opportunities for differentiation.

User Testing: Iteratively tested prototypes with real users to gather feedback and validate design decisions.

Design

Based on the research findings, the redesign proceeded with the following key components:

User-Centric Design: Adopted a user-centric approach to design, focusing on simplicity, intuitiveness, and accessibility.

Responsive Web Design: Developed a responsive web platform optimized for desktop, tablet, and mobile devices to ensure a seamless user experience across all devices.

Mobile Application: Designed and developed a companion mobile application for iOS and Android platforms, offering on-the-go access to the platform's features.

New Features: Introduced advanced features such as real-time availability updates, interactive maps with geotagging, booking management tools, and performance analytics dashboards.

Brand Refresh: Revamped the platform's visual identity, including the logo, color scheme, typography, and imagery, to create a modern and cohesive brand image.

Results:

Results and Impact:

The redesigned HadsUp platform received positive feedback from users and stakeholders, leading to several notable outcomes:

Increased User Engagement: Users reported higher satisfaction with the platform's usability, leading to increased engagement and repeat usage.

Improved Conversion Rates: The streamlined booking process and new features such as real-time availability updates resulted in higher conversion rates for advertisers and OOH locations.

Expanded User Base: The improved user experience and enhanced functionality attracted new users, including advertisers, OOH locations, and industry partners.

Positive Brand Perception: The refreshed branding and modern user interface design contributed to a more positive brand perception and increased trust among users.

Partner with PixlerLab Now!

Intrigued to collaborate? Share your thoughts in the comments and reach out at

[email protected] || www.pixlerlab.com

Stay connected to our journey and Press L to show love💖