Triad Group B-Side

Hype B-Sides are a series of design concepts that didn’t make the cut for our clients but we still love them. Today’s B-side features our secondary brand concept for The Triad Group.

Our team created a unique monogram mark that encompassed the brand in a simple, memorable way. The icon naturally extended into the full brand identity to create designs that were bold and impactful. A vibrant color palette gave the brand a modern feel, while staying true to the company’s coastal roots in Southwest Florida.