Bell Tower

Throwback to the brand development for Fort Myers’ original day-to-night destination since 1982. Bell Tower was reimagined by Hype and with that came an updated logo, assets, tagline and messaging, signage/wayfinding, and B2C and B2B materials.

The final brand identity is vibrant, lively, and high-impact. We created a sense of place and cohesiveness without losing the essence of Bell Tower and what keeps people coming back – the experience.