Align B-Side

Hype B-Sides are a series of design concepts that didn't make the cut for our clients but we still love them. Today's B-side features our secondary brand concept for Align Foot and Ankle, St. Pete’s newest boutique podiatry practice prioritizing premier patient care.

This concept emphasized Align's athletic target with services and treatments for sports injuries portraying energetic, colorful, and sporty vibe.

Our final brand concept crafts the story of the experience of healing the human body through a welcoming, comforting color palette and the warmth of coming to heal.