The Comprehensible Classroom Website Development

Martina Bex, a teacher turned businesswoman, is internationally recognized for her expertise in the world language teaching profession.

In 2010, Martina began producing content that would later evolve into The Comprehensible Classroom. What started as a simple blog offering tutorials to assist teachers implementing Comprehensible Input into their curriculum has grown into a business with nearly 2,000 products and blog posts, garnering a substantial audience.

After a decade of growth, the business had extended across three websites, with sales occurring online through third-party platforms and offline via traditional methods like email and check (hooray for no processing fees!).

However, there was no centralized platform to manage the business online, and it lacked an effective way to serve the largest potential customer base: school districts. The Comprehensible Classroom partnered with the Zaengle team to resolve these challenges.

See the full case study.

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