Topo Chico Hard Seltzer Illustrations by Steven Noble

Topo Chico Hard Seltzer created custom assets that nod to its roots in the Southwest and Mexican region using the scratchboard/etching style created by Steven Noble with the creative art direction and guidance of Soulsight. These immersive landscapes were created to speak to the heritage, origin, and mood of Topo Chico using panoramic views for on-pack applications and billboards on the front panel of a box.