A significant increase in investment rates in brokerage funds

This was one of our big actions in the Farabi brokerage trading application. In this season, the trade team was required to increase the amount of investment in brokerage funds, and for this, the discovery and design team came up with different solutions to achieve this important goal.

One of the best solutions was to add promotions based on user behavior on the investment funds page. In the first step, this promotion was shown to users who were in the category of investment funds or had investment funds in their stock portfolio. On the pages of investment funds, at the point when they needed to make a decision, they saw the promotion of brokerage funds, which created a significant profit for them compared to the market.

PS: This is the second post of this big change, I posted another card designed for this feature to present to you.

I want to thank all the team members, Lida, Hatem, Amir Hossein, Zahra, Moein, and other teammates.