Sanlam life products design
Overview
Known for its comprehensive financial solutions, Sanlam caters to a diverse clientele, ranging from individuals to businesses. As part of their commitment to innovation, Sanlam approached us to revolutionise their digital presence.
The Challenge
Creating an Intuitive and Hyper-Personalised Financial Services Platform
The primary challenge presented by Sanlam was to develop the most intuitive and hyper-personalised financial services platform in Africa. This ambitious goal required us to collaborate closely with high-level stakeholders and engage with customers from varied backgrounds. The dual challenge and opportunity lay in truly understanding the users to create a platform that resonated with their diverse needs.