Logo | Paradox™

Logo Paradox™ | Concept Brand

Paradox™ is the graphic identity created to represent certain concepts initiated by us. This is therefore one of the creative sections of Ludas Fawks®.

For this logo, the inspirations were almost all similar : all the logos bearing the image of Paradox featured a triangle or an impossible geometric shape. It was therefore necessary to innovate by using the paradox of spatial-temporal movement, like the Portal™ video game.

The character in the logo falls on the X (at the end of the logo), to reappear in place of the first A (which is at the beginning of the text). This situation generates a paradox in reading the logo; a paradox which is, of course, voluntary.

For the pictogram, we reused the character by placing it vertically, and without cutting it via a paradoxical fall.