StoneAI Brand Identity

StoneAI is the world’s only artificial intelligence inspection for stone slabs. While many companies claim to disrupt markets, StoneAI is actually doing so with its innovative detection hardware and software. Realizing they needed to be positioned in the market as such, they partnered with us to build a brand identity system that matched their vision and prepared them for scale.

Focusing on the story of seeing beyond the surface, we designed a symbol that speaks while remaining distinct and simple. The symbol's silhouette is formed by stacking multiple layers, while its negative space feels transparent.

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