24/7 Trading
A big change in the capital market (24/7 Trading)
If I have to name 3 big achievements for the team in these years, I consider 24/7 trading a great creation in the capital market, where we have enlarged the capital market cake and were able to create a new habit.
Certainly, one of the biggest challenges in product development is changing the behavior and habits of users. There are various reasons to prove this, but in the field of trade, considering that the habit of users is directly dependent on their capital, it makes the path more difficult.
Now we have discovered a big problem, the impossibility of trading at all hours of the day and night, and we were seeing this issue in different user behaviors. From their attempts to trade on official holidays to their visiting the application to trade at an hour when trading was impossible and...
Due to the regulatory restrictions, discovering the best solution was a complex task. Still, we gathered all the members of the organization's team, from the Farabixo team to the algorithm, data, support, marketing, etc., to present the first version of 24/7 trading within a limited period.
In the first version, we were able to activate the possibility of registering transactions for users around the clock with all restrictions. This experience created a new habit for capital market users, which did not exist in this market until now.