Brand Guideline and Identity - Mood Board for AXZ Project

Hi Everybody,

This is my exploration of AXZ - SaaS Product / Solution Company Brand Guideline and Identity (Style Guide) - Mood Board for AXZ Project.

Logo Design

Develop a textual logo with an accompanying icon that represents the company AXZ.

Design Brand Guidelines

Brief 4-page design guidelines for this company should cover below.

a. Color Scheme: Utilize Teal as the primary color (use 2 or 3 contrast colors as secondary colors) in

combination with a light and dark theme.

b. Typography: Choose fonts that align with the SaaS and software industry aesthetic.

c. Visual Style: Maintain a modern, clean, and professional design that resonates with the target audience.

d. Stationary design samples: Design Brand identity that includes various stationery and branding kits.

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