Baozza | CRO

Who doesn't love pizza?!

When I found the company Baozza that does pizza with a twist, I was sold immediately! As a value add, I decided to isolate 4 quick wins for their website. See the thread for the breakdown!

1) This is a great callout but let’s improve it by adding a distinguishable text link. Giving them a CTA will help get them where you want them to be.

2) Highlight your accomplishments, by making the icon stand out. Draw attention to the important parts of your message using different sizes to create contrast.

3) This is a great headline, but let’s make it stand out by making it the focal point. Increase the size so that users can easily identify what the main message is.

4) Make user engagement easy by ensuring key action buttons are full-width on mobile, and sit at the bottom of the fold.