Welfi / Branding

Welfi is an Argentinian fintech platform that aims to bring financial planning and investment opportunities to everyone, regardless of their level of financial knowledge. With just a few clicks, users can develop a personalized investment plan that is tailored to their individual needs and goals.

The goal was to create a modern and exciting brand that embodied the company's values of autonomy and growth.

The Welfi bird was chosen as the symbol of the brand, representing the idea of autonomy and striving for a brighter future, and illustrating the company's dedication to helping its users achieve financial freedom. The primary colors chosen are vibrant and fresh, including an extended palette that allows for an expansion in communication possibilities.

A series of illustrations was developed to improve the accessibility of the financial planning experience, and integrated into the app and website. These graphics make complex financial concepts easy to grasp visually and provide a clear and engaging interface for users to better understand and manage their investments.