Wheelseye Logo Exploration

The logo mark is abstract and holds a philosophical meaning. Envisioned in three dimensions, it resembles a sphere on a track. The sphere symbolizes the logistics community, suspended above the track, illustrating a reduction in friction within the industry. The curved track underneath complements the weightiness of the sphere, symbolizing the support provided by Wheelseye, guiding it in a specific direction. The cross-section of this integrated system forms the final logo.