Sans Savon: Storefront UX and Branding

The founders of Hairstory, Eli + Erica Halliwell, are embarking on another mission to bring awareness to the harmful chemicals in mass-produced soaps. The company is called Sans Savon (French for “soap free”), and their goal is to offer an innovative product line of hand & bodywash that uses skin-hydrating ingredients – not industrial detergents in most soaps.

On this project, I worked with Lemonade Creative and Helen Steed, who both have deep experience in the beauty products space.

Steed worked closely with the Halliwells to come up with a great branding guide that functioned as the creative “north star” for us to tackle the entire website build out. This was going to be a pretty ambitious task… so we needed all the help we could get!

After I had a good handle on that, I started putting together the pages. Perhaps the most pivotal design was the Marketing Landing page which is the first page where new customers get educated on the product.

Altogether about 30 pages for both desktop, and mobile were designed. Below is a selection of those screens.

I’m super excited to see Sans Savon launching in the next few months! It was a great experience working on this project that really challenged my branding skills since I’m accustomed to working on SaaS apps.