VidaNyx is now Guardify! ✨

Vidanyx – a leading digital platform that makes evidence management safe, simple, and secure – has rebranded as Guardify. ✨Fruitful was honored to lead the VidaNyx team through the StoryBrand messaging framework, an in-depth naming process, and full visual branding.

After establishing the new name, our design team explored many different symbols and shapes that represent safety, security, and trust.

The winning mark is a "G" built of a bold hexagon (a naturally occurring shape that evokes strength) with a star guarded in the center. The 4-point star represents the truth that Guardify protects with its evidence management.