The Roswell Biotechnologies logo

The Roswell Biotechnologies logo: the beginning of a brand identity that brings the character of the molecular microchip to life.

Shaped to signify the letter “R” (as in “Roswell Biotechnologies”), the logo symbol incorporates a stylized DNA helix formed in a hexagonal grid with slight adjustment to the spacing of individual sections.

The full lockup adds the logotype — a customized version of the timeless classic Helvetica Now Display, that elegantly communicates the company name “roswell”; keeping the perfect balance of elements with intentional use of the lowercase “r”.

More at: fiftyseven.co/case/roswell-biotech