Mimo's Brand Guidelines

You might already be familiar with Mimo and M1M0, their playful code-learning sidekick. The logo icon is, in fact, an abstracted version of M1M0—the most iconic and memorable brand element.

In creating the wordmark, we went for a mix of geometric precision and playful pixel art, bringing the first two letters to life on a square grid, while the latter pair are in sleek sans serif.

The design choice is more than a nod to the 8-bit aesthetic—it's a bridge connecting generations. It crafts visuals that are not only engaging but also rich with nostalgia, perfectly aligning with Mimo's mission to make learning code accessible and fun across all ages.

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