Mimo illustrations & character design

Say Hello to M1M0, Mimo’s trusty sidekick for code learners who helps make new challenges feel both fun and achievable.

As part of Mimo's visual identity revamp our team at BB added some more depth to M1M0’s personality, giving the avatar a wider range of emotions—from excitement and happiness to fear and sadness—reflecting and boosting the learner's experience within the app.

M1M0’s world is vibrant and versatile, rich with nostalgic and pop-culture elements, as well as new characters that make code learning ever so engaging.

Get a glimpse of M1M0’s world in action!

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