ROSA SPRINGS | Rebranding concept

The Rosa Springs hotel decided to completely rethink its marketing image to achieve greater balance on all counts. The new concept is about valuing the good quality of life and meaningful rest. The main focus of our rebranding concept was the design of impressions and the atmosphere.

We added both vibrant and calm tones to create a harmonious interplay. The colors of luscious spring greenery, the bright colors of vegetables, and the calm gradients of dawn can all be found in the new branding concept.

The hotel offers a wide variety of services. We decided to single out several categories and illustrate them with relevant images to make them more identifiable. Thus, we ended up with four main categories: Life Balance, Body Balance, Beauty Balance, and Food Balance. These branding elements can be easily combined with each other and used on different social media. Here are examples of Instagram stories.