Playful Moves | Branding

At Playful Moves, identity revolves around the core value of inclusivity, as embodied by slogan, "Inclusivity is the Winning Move." It is more than just a store — it is a community hub where people from all walks of life come together to celebrate their shared passion for board games.

The brand identity for Playful Moves was developed with a keen focus on conciseness. Through carefully selected visual elements, a unique emotional atmosphere is created. The visuals work together to evoke a deep sense of nostalgia and stir up some memories of the evenings spent immersed in board games.