Project Brief

To create a logo & social media templates for the clients social media account Unified Futures, a platform to explore the concept of gender parity.

Inspiration & Mood Board

Initial Designs

Client feedback

After drawing up some initial logo ideas on Procreate, I developed the designs using Illustrator and presented them back to the client. In this feedback round we discussed the colour palette used felt too feminine and therefore lacked the inclusivity of all genders. We used Adobe Color to choose a colour palette they preferred with blue and green tones. We also discussed adapting the hug to hands coming together to bring out the collaboration and inclusivity they aim to activate with their mission and brand.

Final Logo

Social media templates

As part of the brief I created editable social media templates, moving the designs from Illustrator to Canva easily accessible for the client to re-use and adapt.

Role: Graphic Designer, Illustrator

Tools used: Procreate, Canva

Got a project in mind? Contact me directly at [email protected]. I'd love to work with you!