Eric Standop - branding

Eric Standop is a speaker, advisor and sparring partner for the most important decision-makers in the world's largest companies. He is an expert in face reading and facial diagnostics. Eric Standop is in high demand as an advisor in Europe and also in the USA. He supports and advises many people every day on important business issues. Eric and his team approached amce studios with the mission to visualise the growth of his brand and show its unique nature. 

Enter your Eric stands for clarity and structure - which is exactly what his personal brand now represents. 

On the one hand, the lines of the logo which shows his signature are very subtle, which conveys a feeling of lightness, modernity and clarity. On the other hand, the lines carry enough weight to remain strong and show confidence. The Facereading academy logo has varying line widths which allow the eye to glide across the image and add the sense of dynamism. Despite this movement, the peaceful face as the central visual symbol maintains the calm and sophisticated feeling of the logo.