Den Brand Identity

Den is an eco-energy company who are developing a state-of-the-art system that lets you control the heating in your home from anywhere in the world via a mobile app. They were looking for a full brand identity, including a logo, stationery and a homepage mockup.

I developed a logo inspired by an animal den, a house den, as well as the letter “D”. The heating aspect of the product inspired the warm brown color I chose.