Roswell colors

Roswell Biotechnologies create the world’s first molecular electronics chip: it’s the cutting edge of biotech — and it’s colored Roswell Blue.

Colors like Roswell Blue, and Orange are the strong accent colors used on smaller surfaces, calling attention to detail, key words and phrases, while evoking a sense of futuristic elegance and utilizing their strong contrast to form focal points.

On the other hand, the softer, gray color tones are used as backgrounds on larger surfaces, letting the main font seamlessly carry the brand’s message of innovation across all mediums.

More at: fiftyseven.co/case/roswell-biotech