The iterative design process of a brand, including the logo design, the palette, the font style, for a new start up “Old Harbour Investments” specialized on modern smart real estate projects across the USA would involve several steps

Process

• Research and Discovery: Understanding the market, target audience, and competitors. Identifying the unique selling propositions of the startup.

• Strategy Development: Defining the brand positioning and messaging strategy to communicate the uniqueness of “Old Harbour Investments.”

Iterative design

• Logo Design: Creating initial logo concepts that align with the company’s identity and industry. Gathering feedback from stakeholders and refining the designs iteratively. Finalizing a logo that is versatile, scalable, and reflective of “Old Harbour Investments.”

• Palette Selection: Choosing colors that resonate with the brand’s identity; considering modern, clean tones to represent smart real estate solutions.

• Font Style Selection: Choosing a font style that is readable yet stylish, aligning with the modern theme of smart real estate projects.

I have also created a graphic art based on your request. You can see it below my response. I hope you like it. 😊