Shear Revival - Rebrand & Packaging
Shear Revival is a noble goods & habits company – mindfully crafted in small batches, their products are designed for home & personal care for everyday life, from start to finish. Dedicated to creating a product that works with ingredients you can pronounce, their goal is to make real, honest plant-based products for everyone. Because your body deserves better, no matter who you are. Together, we honed in on their brand identity & packaging to re-examine how the brand saw itself growing for the future.
Shear Revival was looking to elevate their brand. After 8 years, as they grew, they needed a brand that distinguished them as innovators, yet retained their inherit brand culture and personality. Together, we redefined what Shear Revival is, and put more focus on exposing customers to the benefits that their products have to offer while still retaining the references to pop culture that their customers so deeply love (just making them a little more subtle along the way).
Finding the Balance Between Cleanliness & Character
Taking a step away from their previous iconic language that was created, we wanted to pay homage to the inspiration behind every product. In doing so, we found that a more geometric approach layered with texture and easter egg references created universal eye catching labels that separated Shear Revival from their competitors while achieving a higher end aesthetic. This was vital to ensuring that the brand spoke to all colors, all genders, & ethnicities to empower them to look good & live well in all aspects of their lives.
Quit Chasing Your Tail, Let's Do More Together!
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