LOGO DESIGN For the Missing Persons Search Foundation "Nadiya"
Дизайн логотипа для Фонду розшуку зниклих безвісти "Надія"
The name of the foundation translates as "Hope" in English
Task: Create a logo design in a restrained, minimalist style with references to Ukrainian traditional motifs, but without using widely recognized elements of visual Ukrainian culture.
The depiction of a bird is prevalent in Ukrainian folk art, specifically in pysanky (decorated Easter eggs), embroidery elements, and the painted designs on household items, among other forms. The bird in flight embodies the image of hope, directly connected to the name and activities of the foundation. The developed symbol has a concise and minimalist appearance while retaining profound meaning.
The lettering style is based on historical Ukrainian fonts and graphics by the Ukrainian artist Georgiy Narbut
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