Coinly — Banking app for Children. Illustrations & Animation.
About the Project:
The project's mission was to design a set of engaging and animated illustrations for Coinly, a banking app geared towards children. These illustrations are specifically crafted to make the concept of saving money and financial planning relatable and exciting for a younger audience. Through visual storytelling within the app, we aim to impart lessons on financial literacy in a way that resonates with kids.
About the Shot:
This image features an animated character in mid-leap, holding a brightly shining coin above its head, symbolizing the achievement of financial goals and the joy of saving. The background is a vibrant orange, giving the scene an energetic and fun atmosphere, which is dotted with white and gold stars and abstract shapes to add a magical feel. The piles of coins at the bottom signify the accumulation of savings over time. The character's outfit is casual and colorful, resonating with the youthful target audience. The illustration style is characterized by a playful abstraction with a textural overlay that suggests movement and excitement. There's a clear sense of action and triumph in this depiction, which aligns perfectly with the app's educational purpose to teach children about the growth potential of consistent savings.
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