Common Ground

Common Ground is a non-traditional faith community in Bend, Oregon that focuses on exploring faith & the outdoors.

Once the brand internals were set in stone and considering the physical context of Bend, there was a clear route to take when it came to the visual identity. The system needed to be inviting to the outdoor community, while also appealing to the post-religious crowd of Bend. It was immensely important not to use any traditional religious symbolism. The main lockup is made up of a logotype that is adventurous, welcoming, and understandable.

commongroundbend.org

Studio David
Branding + Font Studio in Bend, Oregon.
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