Kittysit - Brand Guide

I made a short brand guide with logo, colors, typography... for a cat sitting matchmaking platform where cat lovers can find their cat sitter match when they need someone to pet their cat (eg. holiday, a night-out...).

I choose a light purple brand & accent color to represent the magical, curious, but playful nature of a cat. This light purple also lies between pink (which is a calm, friendly, feminine color) and darker purple which is more royal and magical than the lighter, more playful version. The brand color also stands out and is highly memorable.

The logo & letter type is also playful (Asap Bold) and in the letter K, you can see a cat sitting, which refers to the main purpose of the platform "cat sitting".

Hope you guys like it!

If you want me to do your branding as well, or help you with it, feel free to reach out at [email protected]