Makarnan Logo + Branding
All we had were unique recipes for pasta.
When we started this exciting journey, we started with a chef's dream of opening a pasta restaurant. As Diffpe, we entered the kitchen and decided to realize this project with all our passion. However, the first step of our business was a new name that was suitable for the target audience, followed by corporate identity designs and brand positioning. In addition, it took some time and a lot of care.
We were enjoying the pasta while tasting the first plates that came out of the kitchen for testing purposes, and during this time we started to come up with the brand name, taking into account that it should be as simple, understandable and holistically usable as possible. The name of this place where you can choose your own ingredients and create the pasta you want had to be sincere, from life and one word...Makarnan.
It didn't take us long to decide on a slogan...The reason was Chef's excitement, happiness and passion, which was visible to the naked eye as he created his first pasta plates in the kitchen. During the process of creating the slogan, our teammates who saw Chef in the kitchen had similar words in their minds. The slogan had to be as simple, clear and useful as the name... "Pasta made with love!"
Thank you for reviewing our work. If you want to work with us, just send an e-mail to 📩 [email protected]!
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