City Teaching Alliance :: Program Page

City Teaching Alliance offers a training program that prepares educators to succeed in historically underserved urban classrooms. This page on their redesigned website needed to explain the details of the program in an engaging way in order to entice their audience to apply.

Interactive sections were among the ways we accomplished this; full-width photo sliders layered with information help attract users’ attention and inform them in a visual way. We incorporated testimonials to validate the messaging and infuse the page with a more personal voice. We also pulled out key statistics, presenting them with a large, bold typeface in order to make the program’s impact more concrete for users.

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