For the Win Boxing Brand Identity

OVERVIEW

For the Win Boxing is a private studio gym based in Oakland, CA offering traditional boxing and fitness training. Owned and operated by Coach Rae, FTW Boxing serves all individuals, prioritizing support to females, AFABs and the queer community.

I was grateful enough to already have been training as a client with Coach Rae by the time they relocated to a new space and was ready to launch as FTW Boxing. With that said, already being a part of their target audience and immersed into the brand philosophy of what "winning" really meant, I was ready to dive in.

We collaborated on the primary typeface to use as the wordmark as a start. I proceeded to then create a logo design and visual identity system that could be carried across team merchandise, interior design and marketing materials - starring an aesthetic revolutionary to what one would think to expect out of a women's gym.

ROLE

Graphic Design, Visual Identity

CREDITS

Photographer: David Jaewon Oh

Team: Coach Rae, Pavin Argyle, Jackie Espejo