P.B.R. Original Series Snowboard

When prompted to create the 2015 / 2016 look for their promotional skis and snowboards I began by reaching into a collection of archived ads. PBR has a rich history and I wanted to inject some of that old school original flavor into the pieces. Aiming to create a blend of contemporary snow culture and authentic old school cool blue PBR, I began montaging the imagery and created this ripping mechanism that would allow for the imagery beneath to be swapped out from ski to ski or snowboard to snowboard to create diversity between each item so each one could be as unique and bold as the brand. Catch them on the slopes this season!

You can scope out the project on my website here. http://www.nvdr-design.com/#/pbr-o/

Special thanks to Ned Wallroth and @Adam Larson for hooking me up with this gig and letting me throw my hat into the ring with this submission.