Guide

GOALS

1. Establish a unified style. The design should adhere to the corporate style and create a cohesive visual identity.

2. Professional appearance. Create a design that reflects professionalism and aligns with the goals and values of the project.

3. Enhance marketing campaign effectiveness. Incorporate elements into the style guide that contribute to the ease and effectiveness of creating marketing materials, such as banners, promotional posts, and presentations.

THE PROCESS

1. Analysis of Goals and Values.

   • Definition of key project goals.

   • Development of an understanding of the company's values and identity.

2. Context Exploration.

   • Analysis of competitors and their design solutions.

   • Examination of industry trends.

3. Formulation of a Unified Style.

   • Identification of fundamental design elements (color palette, fonts).

   • Development of stylistic solutions to create a cohesive visual identity.