Craft Caddy is the only way to get fresh small batch craft beers at your door. From business model to app designs to dry ice in coolers at the door, this one was a BLAST to work on!

→ Craft Caddy startup launched in 2023 🚀

→ From 0 to 1st paying customer in 2 months

→ Web + Mobile (Vue, iOS, Android)

→ Designed & prototyped in Figma

I partnered with the client on their SaaS strategy, design, go to market & product dev.

Do you need help designing a product, organizing your team, or finding traction?

I'm currently running my own design studio and have 15+ years of experience in product design. I've led teams, directed strategy, and been a senior designer at Scholastic, Herman Miller, University of Washington, Whirlpool, Amway, Landstar, Wyndham Worldwide & Oracle and a number of rising startups like Lead Scout, ToplinePro, TiiCKER, Pratexo and more.

I am comfortable partnering with any size company – design, business modeling, customer acquisition, and constant iteration is the method, traction and scale is the goal. The first step, however, is building the right team – so let's go!

Hire me for

Product design

UX / UI

User research

Design for AI

Leading your product team

Startup strategy

Finding an MVP

Go to market strategy

Getting traction and scale for your product

Email me: [email protected]