[Logo and Branding Project] Ego

The Ego logo is inspired by the brand's business model. The combination of the hands of Amitabha Buddha and the lotus seat symbolizes compassion and peace. The hand of the Amitabha Buddha statue symbolizes that he guides people to goodness and avoids sadness. The lotus position is also synonymous with stillness and meditation. The symbol of the lotus flower is close but no less noble, the meaning of the national flower in the minds of Vietnamese people is a symbol of purity and innocence. The logo font uses thin lines to create a light feeling, suitable for Ego's business field. The logo uses the main red tone to partly represent the strength, life and luck of the brand logo.

Designed by Kaiza

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