Speakeasy Rebrand & Case Study 🔥

Speakeasy need­ed to com­bat pre­con­ceived notions about machine-gen­er­at­ed code and its lim­i­ta­tions through their competitors. 

Dif­fer­en­ti­a­tion was very impor­tant, which meant explor­ing beyond the blues, pur­ples, blacks, and blue-greens of the land­scape.

The Sin­gle Most Impor­tant Thing (aka SMIT) for this rebrand was to con­vey ​“Craft­ed by Design.”

See the full case study here!

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