Medibuzz Website
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🌐 Revolutionizing Healthcare in Gujarat!- Responsive Website 🏥💊
Introduction:
In a digital age, the healthcare landscape demands innovation. This UX case study outlines the journey of transforming a traditional medical business in Gujarat into a digital powerhouse.
Problem Statement:
Limited Online Presence and Home Delivery Orders
Client struggling with a traditional business model, facing low online visibility.
Users finding it challenging to connect with stores and place home delivery orders.
Research and User Insights:
Conducted comprehensive user interviews, market research, and competitor analysis.
Identified a strong correlation between online visibility and user engagement.
Users expressed a desire for a seamless online platform for medicine orders and store location.
Design Objectives:
Establish a robust online presence for the client's medical business.
Streamline the home delivery order process for users.
Enhance user experience by providing an intuitive interface for both online ordering and locating physical stores.
Design Process:
1. Ideation and Conceptualization:
Collaborated with stakeholders to define the vision and goals of the online platform.
Brainstormed ideas for features that could bridge the gap between traditional and digital healthcare services.
2. User Flow Design:
Mapped out user flows for both online ordering and store location functionalities.
Prioritized a user-friendly journey, ensuring accessibility for all users.
3. Wireframing and Prototyping:
Developed low-fidelity wireframes to visualize the structure of the website.
Conducted iterative prototyping to gather feedback from potential users and stakeholders.
4. Visual Design:
Employed a clean and professional design aesthetic, incorporating the client's existing brand elements.
Utilized a calming color palette to resonate with the healthcare theme.
5. Development and Testing:
Collaborated closely with developers to implement features.
Conducted usability testing with real users to identify and address any functionality or usability concerns.
Outcome:
1. Robust Online Presence:
The medical business now has a dynamic online presence, reaching a broader audience.
2. Seamless Ordering Experience:
Users can effortlessly order medicines online, improving home delivery orders.
3. Store Locator Feature:
The website includes an intuitive store locator, allowing users to find the nearest physical store easily.
4. Increased User Engagement:
Users reported increased satisfaction, with the digital platform enhancing accessibility and convenience.
Conclusion:
This UX case study illustrates the transformative power of digital design in revamping traditional businesses. By addressing the client's challenge of limited online visibility, we not only increased home delivery orders but also improved user engagement and accessibility. The journey from problem identification to solution implementation showcases the impact of user-centered design on the healthcare experience in Gujarat. Together, we've built a bridge between traditional medicine and the digital age. 💊📲
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Thank you!
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Let's Connect
Interested in collaborating or have a design project in mind? I'd love to hear from you! Reach out for a chat or to discuss your next big idea.
👉🏼Portfolio: http://abhiuxlab.com
👉🏼 Linkedin Profile: https://www.linkedin.com/in/abhi-prajapati-a65725199/
👉🏼Dribbble: https://dribbble.com/abhiuxlab
👉🏼Behance: https://www.behance.net/abhiprajapati2
👉🏼Gmail id: [email protected]