Prizm Lighting Website Redesign
Introduction
Prizm Lighting, a dynamic player in the lighting industry, embarked on a comprehensive website redesign project to redefine its digital footprint. As the Lead UX/UI Designer, my role was instrumental in conceptualizing and developing the new desktop and mobile website using Adobe XD, and seamlessly integrating Adobe E-commerce solutions. The redesigned website is poised to elevate Prizm Lighting's online presence, providing a seamless and engaging experience for customers and contributing to the brand's success in the digital landscape.
Main Objectives:
Elevate User Experience (UX):
Conducted thorough user research to gain insights into customer behavior and expectations.
Crafted user personas and user journey maps to inform the design process.
Implemented intuitive navigation and interaction elements to enhance overall user satisfaction
Craft a Distinct and Consistent Design (UI):
Established a distinctive visual identity aligning with Prizm Lighting's brand ethos.
Designed cohesive and responsive layouts for both desktop and mobile interfaces.
Ensured a visually striking product showcase while maintaining ease of use.
Prioritize Mobile Responsiveness:
Adopted a mobile-first design approach to meet the demands of a mobile-centric audience.
Ensured seamless transitions between desktop and mobile interfaces, maintaining a unified brand image.
Utilize Adobe XD for Prototyping:
Leveraged Adobe XD to create interactive prototypes for stakeholder feedback and user testing.
Iteratively refined designs based on collaborative input, ensuring a user-centric approach.
Key Achievements:
Successfully delivered a revamped website that aligns with Prizm Lighting's brand identity and resonates with the target audience.
Improved key performance indicators, including increased user engagement and enhanced conversion rates.
Implemented design solutions that resulted in a visually appealing and technologically advanced online platform.