About OverMind

OverMind is an AI-native tool that empowers human capability — making it possible for anyone to transform their data into solutions, from a CFO at a Fortune 500 company, to a quickly growing startup, to an amateur YouTuber. The product makes it easy to discover the insights, stories, and trends in data and quickly share that data in a contextual and accessible way.

How far can we push the brand positioning and visual identity to differentiate a company from its competitors in a fairly saturated AI tech space?

This dead identity direction is an unorthodox approach leaning into sci-fi themes & visual cues to push the narrative and visual boundaries.

🦋 I crafted a custom logotype that translated into a butterfly (the brand mark), which serves as a quintessential symbol for transformation and wisdom. The form also closely resembles a human which adds a personable touch to juxtapose the mechanical visual elements of an AI/tech world.

👉🏼 I honed in on the concept of "connecting the dots" and helping users get from question to conclusion faster, with a little help from our AI. So the iconography style is composed of dots and lines to reinforce this idea.

🎨 The color palette is a balance of extraterrestrial and earthy colors.