Diety od Brokuła Multi-step Checkout
Designing a checkout experience
Multi-step checkout for Diety od Brokuła - one of the biggest Diet Delivery Service in Poland
We present our approach for designing an optimal checkout experience. From streamlining the navigation bar to simplifying form inputs and incorporating trust indicators, our exploration unveils the comprehensive approach taken to address user engagement and trust within the checkout process. Please enjoy!
Clean navigation
We maximize the user engagement and focus by leaving only the necessary interface elements by:
Simplifying top navigation bar
Incorporating a clear progression bar
Using a minimal footer
Avoiding unnecessary links and promo banners
Cart Review
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Delivery
We gather delivery details through a user-friendly process, offering guest checkout, an option for on-the-spot account creation, and automated checks for existing users. The address form boasts a clean layout with user-friendly inputs, and users can conveniently use the same information for billing purposes.
Payment
In the payment step, we present a tailored selection of the most popular payment methods, customized to the client's customer base. Additionally, we include emerging options like Google Pay and Apple Pay to cater to evolving user preferences. This stage also empowers users with the flexibility to redeem loyalty points or apply promotional codes for exclusive discounts.
Success
The process wraps up with a simple success screen, assuring users that their order has been successfully registered. We furnish them with an order confirmation and a unique order number. It's also a friendly prompt to consider creating an account, with a heads-up about potential promotions or discounts. A straightforward CTA button invites users to start a new shopping journey, and we throw in the final checkmark on the progress bar for a bit of positive closure.
Wrap-up
The Diety od Brokuła checkout process is designed with users in mind, focusing on simplicity to avoid cart abandonment. With clean navigation, localized payment options, and trust indicators, the experience is streamlined. The multi-step approach accommodates complex product choices, while a clear summary and a straightforward success screen keep users informed.
