NatureSafe Marine—brand guidelines

Studio Size created the visual identity and packaging design for NatureSafe Marine—a brand of eco-friendly cleaning products for yachts.

Our challenge was to create a brand aesthetic that reflects several qualities of the brand and the context of its use: it is technically sophisticated, environmentally friendly, maritime, and has to fit on a luxurious yacht. We used clean layouts, a simple and suggestive color palette, stylized icons, and the Roobert typeface to balance the technical and organic appearance of the brand.