Qoves / New case on Behance

People are accustomed to evaluating themselves according to some universally recognized standards of beauty and thus find flaws in themselves. But does this accurately reflect the true perception of an individual's appearance by his or her surroundings?

In this project we show that the evaluation of appearance by people around us is different, everyone sees the other in their own way, which makes it quite problematic to gather a general picture of perception. In Qoves, on the other hand, they guide the personality to certain transformations with the help of science, high technology and medicine. That is, they analyze appearance in a complex way, considering also the peculiarities of anthropology and race.

We easily and elegantly emphasize the technological nature of Qoves' methods. Without unnecessary graphic effects. Minimalistic and tasteful. Schematically and visually reflect the key entities and relationships that are considered when analyzing human appearance.