BankSouth - Website Redesign, Homepage

Local banks looking for a way to set themselves apart from the big banks are channeling attention into their digital presence. We’ve done a few banks in our neighborhood. BankSouth offered us the opportunity to create a website for their neck of the woods – Georgia.

BankSouth consisted of a bank and mortgage side, and one of the goals of the project was to merge those entities together under one digital identity. Merging those audiences into one site was a big challenge in the content creation for this project.

We also made the site a one-stop-shop for all financial needs. That included a mortgage banker directory, a mortgage calculator, and a homepage video hero that evokes an emotional reaction to remind you who you’re striving and saving for.

The design shared in this shot was one of the earlier mockups, which is why it contains some FPO imagery.