The Project

Ahead of their upcoming Amazon launch to test their products in the marketplace, Petwell Club knew they needed an updated web presence that would build credibility for anyone researching the brand after discovery on the Amazon channel. At the time, the site aesthetic was dated and the site was difficult to navigate giving a poor user experience. As a minimum-viable project, the new site also needed to able to be deployed into a fully-fledged e-commerce operation if the amazon launch was evaluated as a success.

The Result

Working closely with the founders, we overhauled the site aesthetic and UI to enable an enjoyable browsing experience for future visitors, while signposting key content that would demonstrate expertise, credibility & build trust with users in the research phase. We also created product page templates ready for use when the team was ready to move into full production and open their own direct-to-consumer channel.

The Mobile Home Page Design