Financial Website Design - Enterium

Hello Everyone 👋

We’re excited to share the rebranding & redesign we did for Enterium!

🎯 About Enterium

Enterium is a team of experts in finance, controlling, data flow and data processing automation, as well as data reporting and visualization in cloud.

⭐ Root Cause & Goals

The goal of this project was to refresh Enterium’s branding.

It all started with Enterium’s initial branding, which was created from an off-the-shelf solution. Such a formula worked fine at the beginning, but over time, instead of enhancing the brand image, it became more of a knife-in-the-back situation.

Enterium came to a point where the half-measures stopped working. They felt the need to finally develop branding that would properly represent their business maturity, professionalism, as well as their modern take on technology within the finance industry.

✨The Redesign Story

That’s where our redesign story begins. We decided to build the company's branding from scratch.

First, we changed the main color theme from purple to green. This may come as a surprise because technology companies are usually associated with shades of blue and purple. But we took this slightly unconventional approach, to help Enterium stand out from the competition.

Next, we noticed some dust on Enterium’s old logo.

The logo needed a slight tweak so that it could still represent an innovative business. So we kept the main motif of the logo, namely the letter E placed in a hexagon. However, changed the overall design to become more geometric, legible, and modern.

Lastly, we set our shoulders to the wheel and took care of Enterium's website, which underwent a complete redesign.

We put the most work into the homepage. We wanted to emphasize the three main areas of the company's business by creating an original section. To spice it up, we highlighted it further with an animation movement, which is set in motion by the user hovering the tabs.

🤺Challenges We Faced & How We Overcame Them

The main challenge for this design was to prepare reusable components for the sub-pages describing Enterium's services. And that’s because the client surprised us with a large amount of content from the old site. In turn, we had to reconcile the client's needs and the established budget.

Another battle we had to fight was with uninteresting photos, financial industry websites Achilles’ heel. It turned out to be quite a challenge to present the world of figures without using tacky stock photos or pasting screenshots of charts, only a fraction of people would relate to.

So instead of placing stock photos or charts, we decided to focus on depicting the relationship between Enterium and their customers. And since one of Enterium's strengths is the visualization of customer data, we couldn't not add it to the site. We prepared a set of photos using visuals prepared by Enterium for their clients pasting them into natural office scenes.

What do you think, guys? We hope you like it ❤️

We are ready to create something wonderful for you, too!

💌 [email protected]

Join us on: LinkedIn • Facebook • Twitter • Instagram • Awwward • Discord Community